Price Reduction Notice

Price update · November 23, 2022

Price reduction

Lower costs. Lower prices across our entire range.

Following a decline in human hair material costs and a continued rise in the U.S. dollar against the Chinese yuan, we have systematically reduced the prices of all our hair products.

All Hair-product prices reduced
Cost factor 01

Lower hair-material costs

Lower human hair material costs have enabled us to pass the savings on through lower product prices.

Cost factor 02

A stronger U.S. dollar

The continued rise of the U.S. dollar against the Chinese yuan has further reduced our costs in dollar terms.

Our pricing approach

Prices will move down or up when major currency movements affect our costs.

To better manage the effect of exchange-rate movements on purchasing and selling costs, we will adjust our prices—downward or upward—whenever there is a significant change in the exchange rate between the U.S. dollar and the Chinese yuan.

Price update complete

The new prices have already been applied across our website.

Explore our full range to see the newly reduced prices.

Check our new prices  →